Product sourcing
Identify producers and products that match the requirements of the intended market. Product specifications, presentation and commercial conditions need to be understood before the distribution model is developed.
Delivered through Acon EAS, Acon Invest SARL, Acon Group SARL, Acon Tobacco Industries, Wonnerbar Cigars and Tobacco, Acon Cosmetics.
International trade and distribution connect producers, products and commercial partners across countries. Atilla Group’s scope includes tobacco, cosmetics, food and beverages, furniture and medical imaging systems through the relevant specialist companies. Each category brings different requirements for product information, market access and commercial support.
The objective is to build a workable route from supply to the intended customer. Product sourcing, partner selection, pricing, import and export arrangements, and local distribution need to support the same commercial direction. The Group’s production activities and regional operating companies provide different starting points for these relationships.

Identify producers and products that match the requirements of the intended market. Product specifications, presentation and commercial conditions need to be understood before the distribution model is developed.
Coordinate cross-border product trade with the documentation and destination requirements relevant to the category. Supply arrangements should clarify the responsibilities of the producer, exporter, importer and local commercial partner.
Develop relationships with importers, distributors, wholesalers and retail channels according to the product and market. The partner’s reach, category knowledge and capacity to support the offer form part of the commercial assessment.
Present products with clear specifications, brand identity and commercial information. Representation should accurately describe the relationship with the producer or brand owner and the scope of the applicable distribution arrangement.
Connect market entry with customer demand, price positioning and the proposed sales channels. The route to market should be aligned with product availability and the operational capacity of the participating businesses.
Maintain communication between supply and distribution partners as demand, product requirements and local conditions change. Reliable information on the offer supports purchasing decisions and the development of lasting business relationships.
Discuss your development, delivery or investment requirements with Acon Projects.